Measure & Maximize PR Impact!
Want to maximize your PR results? Start Measuring!
You're increasingly pressured to show how your PR programs correlate with bottom-line results, but how do you capture meaningful ROI? Learn with Vocus' newest whitepaper, Measure and Maximize PR Impact!
This Vocus guide will show you:
- Define the metrics that matter, and present them to team members, executives and stakeholders.
- Establish standards for measuring your PR and deliver better results.
- Use monitoring to respond to real-time trends with relevant stories.
- Measure, test, improve and maximize your PR impact across channels.
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